Ijahis idja festival is held annually in Inari in August. It displays contemporary Sámi music as well as other Sámi arts. For Sámi people it is an important meeting arena.
Oula Guttorm is also artist manager in Tuupa Records Oy, which is the only record label in Finland that regurarly releases Sámi music and works together with the artists. Company represents artists like Ailu Valle, Amoc, Niillas Holmberg & Roope Mäenpää and Ulla Pirttijärvi & Ulda.