In November 2016, the Western Development Commission under a creative momentum project organised a Creative Exchange focused on how creatives can make the best use of online data and analytics.
The Creative Exchange, which took place in Breaffy House Hotel in Castlebar, gathered over 50 people including creative entrepreneurs, members of local authorities, and higher education representatives based in different parts of the Western region.
After introducing the Creative Exchange, Project Coordinator Pauline White presented the new MyCreativeEdge.eu (Beta version), which gives creative enterprises the opportunity to showcase their work for free, while being part of a brand that is synonymous with ‘creativity from Europe’s Northern Edge’. In fact, the website features creative Profiles from the West of Ireland, South East of Northern Ireland, North East Iceland, Mid-Sweden and Northern Finland.
The Creative Exchange programme featured businesses stories and experts views on digital selling, the Modern Buyer, Google Analytics, and using online data to effectively reach out to clients.
Kevin Neary from Connectors Marketplace talked about the importance of connecting with buyers at a distance and how different social media platforms provide an opportunity to meet and appeal to the Modern Buyer.
Ainslie Peters works for Nadhura in the areas of product design and development, project management, and marketing and sales. She spoke about how reviewing online data helped the Nadhura team develop a new and more effective business approach and sales model.
Joanne Casey from GlowMetrics provided attendees with a rich how-to guide to the use of Google Analytics. “Google Analytics”, Joanne argued, “is not an automated reporting tool”. Stats are not just numbers, but tell a story that whoever runs a business needs to understand in order to maximise business opportunities, visibility and sales.
In an interactive workshop, Joanne taught how set and monitor KPIs.
Tremolo Music Publishing – an international business based in Co. Leitrim – was represented by Dina Coughlan, who spoke about packaging singers and musicians for clients in the film industry, gaming industry and other commercial sectors.
In the afternoon, 19 people attended 1-2-1 sessions with different mentors including Fergal O’Connor (Marketing/Sales Strategy & Sales Funnel Management), Denise Rushe (Digital Marketing and Online Sales), Kevin Neary (Digital Selling, Analytics, the Modern Buyer), and Geraldine McLoughlin (Western Development Commission, Micro-Loan fund: creative industries).
All presentations can be downloaded by clicking the links on the right-hand side of the screen.